So you’ve planned your next getaway with your partner. Of course taking in the cultural offering the new country or city has to offer, and just taking a break in general, was probably the main driver for booking the trip but a new study has highlighted a whole other reason why you should prioritise travel.
Research from the U.S. Travel Association found that couples who travel together also have better, more fulfilling sex lives.
“What we’ve long known anecdotally, we’re now proving through authoritative research: travel has a positive effect on relationships,” said Roger Dow, president and CEO of the U.S. Travel Association, of the study results.
“Couples who travel together have healthier, happier relationships compared to those who do not travel together.”
Working with Edge Research, the travel association conducted a telephone survey, which included a census representative sample of 1100 adults in relationships, with quotas on gender, age, and region.
63% of the couples surveyed said that a weekend getaway is more likely to spark romance than large or small gifts.
Roughly 83% of those who travel as a couple say that the “romance is still alive in their relationship,” while 77% of respondents who travel with their significant other reported having a good sex life (compared to 63% of those who do not travel together).
One in every four couples said that their sex life improved after traveling together, and 40% reported that sex is “permanently better” after a shared trip together.
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Finally, 59% of the couples said that “being intimate is an important reason to vacation together,” mainly because it makes time for it.
So what are you waiting for? Book that trip, the incentive has never been so good…