Modern day icon, Gemma Collins is undeniably the Queen of ‘Marbs,’ so it makes sense that her second collection with online global online retailer boohoo.com is dedicated to holiday season.
The insanely popular reality tv star/diva has rapidly become a fan favourite for her unique and daring style and witty comments that have spawned countless on social media, helping her build a social following of over 2 million across twitter and Instagram.
The new swim and beach attire focused GC x boohoo.com collaboration follows last year’s best selling range and this time the collection encompasses all sizes from a 34-52.
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When the sharpest words wanna cut me down I'm gonna send a flood, gonna drown them out I am brave, I am bruised I am who I'm meant to be, this is me Look out 'cause here I come And I'm marching on to the beat I drum I'm not scared to be seen I make no apologies, this is me 💗 Swimsuit🙌🏻 coming ….. @boohoo
Of course, in true Gemma Collins style, the campaign was photographed in Essex’s holiday hotspot, Marbella.
All inspired by her unique and daring style, fans can emulate Gemma’s extra glam look poolside and to the party afterwards with a selection of slogan swimsuits, maxi kaftans and relaxed knot tie shirts in luxurious fabrics and bold baroque prints.
Speaking about the new range Gemma commented: “As you all know, I’m the Queen of Marbs – so filming here has made it extra special. What I love most about boohoo is that they go up to a size 24, they are always on trend – it fits amazing and makes you feel amazing!”
The collection will be available to shop from 23rd May on boohoo.com with prices starting from €21