Grá is in the Air for the New ABSOLUT Limited Edition Bottle

The highly anticipated launch of the annual ABSOLUT limited edition bottle is finally here. Themed A Drop of Love, the 2018 concept aims to communicate the need for love rather than hate on a global scale with the powerful word canvassed across the bottle in multiple languages. For the first time, Ireland is proudly represented on the vibrant bottle with the word Grá.

ABSOLUT, the vodka with nothing to hide, prides itself on using only the purest quality ingredients. Each aspect of ABSOLUT’s production journey takes place in and around the small village of Åhus, Sweden. Every drop of water and every seed of wheat comes from one source, resulting in the same high-quality taste no matter where you are in the world.

 

A Drop of Love follows the brand’s celebrated tradition of introducing limited edition bottles featuring cutting edge designs with predecessors including a striking Andy Warhol bottle, a leather-clad Rock bottle, a blank No Labels bottle, a sequin covered Masquerade bottle and many more, making them must-have collector’s items.

Rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain followed by a hint of dried fruit, the new limited-edition ABSOLUT is available in both hot pink and neon green. The eye-catching design on A Drop of Love bottle is inspired by ink taken from hate posters around the world. This limited edition is a colourful, vibrant silhouette bottle that highlights a positive message sharing ABSOLUT’s view of an Open World.

This is undoubtedly the perfect accompaniment to Christmas celebrations this year whether as a treat to savour over the festive period, a gift for the loved one in your life that appreciates quality craftsmanship and social consciousness in equal measure or the must have addition to a yuletide party.

This ABSOLUT Drop of Love Limited Edition is launching this October in stockists nationwide and will be available at the RRP of €26.68.


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