Holly White’s Kind Beauty: The Cruelty Free Hair Colour That Delivers Amazing Results

When it comes to going cruelty free there was one thing I was very results driven on.

While getting my hair blow dried, aged just 27, my stylist announced, almost excitedly, that I had a cluster of grey hairs at the back of my head.

I hadn’t noticed, so the news came as a bit of a shock, but she showed me in the mirror and there was no denying it.

I have mid-brown hair and even though I’ve tried to go blonde (haven’t we all at some stage) I actually liked my natural colour, so it was disappointing to have to start colouring it. Once the greys appear, sadly, there’s no turning back.

Then I read that Jenifer Lopez says her hair started to grey at 23 so perhaps I was lucky?

I’ve tried home dye with very mixed results and I had used different brands over the years but really struggled to find a cruelty free option.

All that changed when I tried Aveda Colour.

Aveda is a brand that isn’t as well known here in Ireland as in the rest of the world, but now that we are all becoming a little more eco-conscious, I’m sure brands like this will come to the forefront.

I’ve always wanted to stay practical and results driven on my cruelty free mission… I am so delighted to have discovered the kind alternative

Their hair colour is manufactured with 100% wind power and is a professional hair colouring system designed to deliver fade-resistant colour in a diverse range of customisable shades.

Moyo Salon in Dublin is the Aveda Flagship in Ireland and Kevin, the owner, is a seriously good colourist.

With brunette hair like mine and pale skin it takes a lot of work to get the shade just right, where it doesn’t drain me and looks natural.

Over the years I’ve become very particular but I cautiously decided to trial it not knowing what to expect.

It felt lighter when they applied it which would make sense as it’s 96% naturally derived so there are less chemicals.

I have to be honest and say I was blown away by the results. Ever single grey was covered and the condition felt incredible.

It contains certified organic conditioning oils, including a blend of sunflower, castor, jojoba, coconut and babassu oils.

My hair feels visibly better conditioned and shiny. It feels as close to it’s natural condition as possible and lasts really well

The addition of soy protein to the formula amplifies protection from damage during processing, and Aveda’s patented green tea extract allows hair colour artists to create a broader spectrum of colour possibilities so it can be used to lighten as well as darken and lighten. And of course it’s cruelty free.

For the past six months this is the only hair colour I have used and my hair feels visibly better conditioned and shiny. It feels as close to it’s natural condition as possible and lasts really well.

Holly White Cruelty Free Hair Products

That said for on-the-go and if you are the kind of person that gets regrowth or those pesky straggler hairs you must invest in Colour Wow root cover up.

It has the appearance of eyeshadow and comes with a brush that very easily helps you touch up your roots. It takes about five minutes to apply.

It’s waterproof and lasts through those sudden rain showers we seem to be having lots of, until you wash it out. It’s also a great brow product if you’re looking to multi-task.

Celebrity hair stylist Ken Paves has used it on Victoria Beckham and Eve Longoria’s hair.

wow-root-cover-up-dark-brown

It’s not just for greys, it can be used to make dark roots look a little lighter between appointments also and Pixiwoo are big fans.

Apparently Kim Kardashian dusts this along her new silver hair roots to make it look extreme and sharp.

I’ve always wanted to stay practical and results driven on my cruelty free mission and felt that some products had to be full of chemicals to get results but I am so delighted to have discovered the kind alternative.

Holly White is a Fashion Journalist and Broadcaster, and blogs on all things fashion, style, wellness, beauty, health and fitness on www.Holly.ie.

You can follow Holly on Twitter, Instagram and Facebook.


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