Instagram Unveils Hidden New Feature And We Don’t Know How We Feel About It

If you’re anything like us you spend an excessive amount of time on social media.

While we might excuse our all consuming habit with the excuse ‘it’s for work’ we know deep down that only accounts for a small portion of the hours we waste staring at our phones.

Now, Instagram will soon be telling you something scary: exactly how long you spend on the app – and we don’t think we really want to know.

Instagram Image via @kay_ska on Instagram
Image via @kay_ska on Instagram

It turns our that the ‘gram has buried code in the app that will allow them to add a new feature which will give you insight on how long you frequent the platform.

Instagram CEO Kevin Systrom confirmed the news by tweeting, “It’s true…We’re building tools that will help the IG community know more about the time they spend on Instagram – any time should be positive and intentional.”

From our CEO @kevin: “Starting today, Instagram will filter bullying comments intended to harass or upset people in our community. To be clear: we don't tolerate bullying on Instagram. Our Community Guidelines have always prohibited bullying on our platform, and I'm proud to announce this next step in our ongoing commitment to keeping Instagram an inclusive, supportive place for all voices. We also believe in promoting kindness — encouraging our community to support one another both on and off Instagram. On Saturday we will host a Kindness Prom to celebrate people on our platform who are spreading positivity. These young leaders are inspiring their peers by helping kindness, acceptance and support grow on Instagram and in the world. Since Mike and I founded Instagram, it's been our goal to make it a safe place for self-expression and to foster kindness within the community. This update is just the next step in our mission to deliver on that promise.” Check out the link in our bio to learn more about this update. Photo by @runnerkimhall

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“Understanding how time online impacts people is important, and it’s the responsibility of all companies to be honest about this. We want to be part of the solution. I take that responsibility seriously.”

Systrom also confirmed the addition of another new feature, an updated commenting interface, which will make adding the fire and heart eye emojis to your friend’s latest outfit post even easier.

If you are going to spend time on and post on Instagram then you might as well post at the correct time. Find out the best times to post every day of the week here.


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