The power of ‘influencers’ has been subject to much debate recently, and now fuelling the conversation the official list of the top 10 influencers in the Irish market has been revealed.
The fourth annual Influencer Index has been compiled by leading global luxury and lifestyle communications network, SERMO.
Far from being based on assumption, the 2018 Index uses a 70:30 digital influence algorithm – 70% data (an influencer’s total audience reach) + 30% human judgement (a score based on SERMO agencies’ experiences of the influencers’ professionalism, creativity and peer influence).
The 2018 Index includes an overall top 18 global influencers (SERMO’s top ranking influencer from each country) with local top 10 lists for each of SERMO’s 18 markets, plus two micro-influencers from each market – the up-coming or niche influencers that network agencies consider to be ‘ones-to-watch’
Once again Suzanne Jackson has reached the Global Top 18 list, a considerable achievement for the Dublin blogger turned entrepreneur.
The Irish Top Ten Influencers for 2018 are:
1. Suzanne Jackson (@sosueme_ie)
2. Pippa O’Connor Ormond (@pipsy_pie)
3. Roz Purcell (@rozannapurcell)
4. Joanne Larby (@makeupfairypro)
5. Erika Fox (@retroflame)
Another day, another suit ✨(I wonder do I like them 🙈) ….& the most amazing backdrop at @solislougheske. I'm off to do my big talk this morning & then I'm so excited to have the next few days here to explore. I can't get over this hotel & the whole place in general!! Everyone is so nice! Keep an eye on my stories for loads more ❤️ ….& p.s. Happy International Women's day everyone!! #retroflameDonegal #ootd
6. Anouska (@anouskapb)
I have my photo taken all the time, I have done for the last few years. I often edit my own photos. I become so desensitised to my own features. But every once in a while, someone takes a photo of me where I feel I truly look like myself. Always liked these portraits by @lee_malone_photography because I think he captured me at my most honest. Thanks Lee. 🖤
7. Lauren Arthurs (@lovelauren_eu)
8. James Kavanagh (@jamesalankavanagh)
9. Louise Cooney (@louisecooney_)
10. Lorna Weightman (@styleisleirl)
I received a comment today that went something along the lines of I should be “looking more stylish and up to date”. I have to admit that I’ve let this affect me more than it should – but fashion is about embracing your personal style and preferences. Style to me is being comfortable and confident and in everything I wear, I feel that, always. So I’m just going to keep doing me. Cos I like me, just the way I am. #style #fashion #me #personalstyle #fbloggers #wiw #wiwt #ootd
The Irish Micro-Influencers who are considered our ‘ones to watch’ for 2018 are Jodie Wood, Beauty Editor of Social & Personal Fashion, and blogger Niamh O’Sullivan, who recently moved back to Ireland after a stint in New York.
Designed to help clients keep on top of the ever-growing influencer talent pool, this years’ Index focuses on the audience behind each influencer by adding a new layer of analysis: audience demographic data – who each influencer actually talks to, where their followers are located and what their interests are.
Tanya Hughes, president of SERMO Communications, comments “This is the new gold standard in influencer marketing, just as readership data is crucial for media title selection. Visibility on audience data allows us to have a more accurate view on influencers’ brand fit (and goes beyond vanity metrics such as large follower and engagement numbers).
To download a copy of The 2018 SERMO Influencer Index, click here.