Primark has teamed up with one of the UK’s most loved broadcasters and everyone’s favourite TV star, Stacey Solomon, to launch an AW18 collection.
A life-long Primark lover and shopper, Stacey has carefully edited her range for the season ahead. The Stacey Solomon x Primark range, is designed to flatter all shapes and sizes, and encourages shoppers to embrace their natural self through the use of non-airbrushed images.
Taking you from day to night, this is a range you can rely on and shine in. From a timeless check coat to a figure flattering bodysuit, Stacey has covered every AW18 trend, including bright leopard print, block coloured knits and glittery co-ords.
Available in Primark’s full size range, Stacey had real women in mind when editing the collection. Perfectly reflecting Stacey’s bubbly and bold personality, this collection is made to make everyone feel fabulous with a slogan t-shirt literally inspiring customers to live their best life.
Talking about the collaboration, Stacey said,
“I can’t tell you how excited I am to be working with Primark. I’ve shopped there since I can remember. It’s been there for me and my family when we needed clothes for special occasions or everyday use that were on trend and didn’t break the bank.”
She continued, “I feel like I’ve grown up with Primark by my side for all of my clothing needs and I’ve never stopped shopping there. I’m honoured that they’ve asked me to be a part of the brand. It couldn’t be a better, more natural fit – I feel like the luckiest girl in the world.”
At the heart of this collection is Stacey’s passion for spreading body positivity, and as a passionate spokesperson for anti-bullying, Stacey has worked with Primark to ensure part of the collection supports the work of charities that aim to combat bullying. Supporting both the NSPCC and ISPCC, 20% of profits from full price sales of the Living My Best Life t-shirt will be donated to these charities.
With prices ranging from €2 – €40, this special collaboration is available from 11th October.