Benefit Cosmetics is adding a new product to its bestselling Roller Lash collection and we got sneak peak at its launch this Tuesday in the uber chic Devlin Hotel in Dublin.
Top beauty bloggers and industry professionals attended the world exclusive h and got to try their hand and perfecting the ultimate flick with Benefit’s new Roller Liner.
The Roller Liner Eyeliner is a liquid eyeliner with a matte finish. In a waterproof formula and promising 24-hour wear, the exciting release features a thin felt tip for easy application and super clean flicks, who doesn’t love a good flick.
Speaking at the launch brand manager Mark Rogers said “”Roller Liner offers precise definition with a natural-looking, matte finish. The waterproof, 24 hours longwear formula glides on smoothly for a clean, controlled line.”
Available in both black and brown this soon to be cult product will be available in Irish store from December 26th, priced at €21.50.
In addition to this the bread also announced the launch of a Roller Eye Bright Pencil. The soft pink waterproof pencil aims to make eyes look bigger and brighter, lasting up to eight hours.
So your New Year’s resolution is to perfect your winged liner, Benefit Cosmetics has you well covered.