Tom Gannon and Niall McGrath, the guys behind the hugely successful Fulfil brand, are back with a new guilt free real food snack brand. Co-founding with celebrity chef, Donal Skehan, Gannon & McGrath launch Cali Cali to market with a unique pop-up experience on Dublin’s Grafton Street.
The brand will officially launch with a two-day pop-up experience at Permanent TSB Grafton Street on Saturday, September 14th. The public will enjoy an immersive Cali Cali event, sample the products and get a chance to enjoy Donal’s cooking demos with some of Ireland’s leading influencers and personal trainers. Fans of Donal will also get a chance to meet him on the day.
The two-day event will see the first 50 people to arrive on both days take home an exclusive Cali Cali hamper with a select range of product, Cali Cali and Gym + Coffee collab merch.
Cali Cali is a guilt free real food snacking brand that prioritises mixing California flavours and Californian health benefits. The inspiration began in the street food markets of Los Angeles while founders Tom, Niall and Donal hatched a plan to take the street food flavours and latest healthy eating trends of California to Ireland and beyond. Available from September 2nd, Cali Cali are offering flavourful sauces and a healthy crisp range, all inspired by Californian flavours, in supermarkets, convenience stores, petrol stations and health food stores nationwide.
Niall McGrath, Co-Founder of Cali Cali, says
“We’re so excited to be launching a new guilt free real food snack brand to the Irish market. We have applied all our food industry expertise with Donal’s keen sense for food trends and unique flavours to bring this incredible range of products to the Irish customer.
We can’t wait for the public to come to our launch event in Permanent TSB on Grafton Street. We’ll be sampling our product, enjoying cooking demos with Donal and some of Ireland’s most well-known influencers while we introduce our brand directly to the consumer – it’s not to be missed.”
Tom Gannon, Co-Founder of Cali Cali, says “Our business approach has seen us collaborate with some of Ireland’s favourite brands, which is such an exciting springboard for Cali Cali. From Permanent TSB inviting us to host this pop-up experience in their flagship bank, something that has never been done before, to collaborating with brands such as Manor Farm, Kerry Foods, Gym + Coffee, Strong Roots, Circle K Coffee and more, it’s going to be a launch to remember. All of these brands will be part of the pop-up experience and we look forward to introducing the public to Cali Cali.”
For further information on Cali Cali visit www.calicalifoods.com