Aldi are the kings of the beauty dupe. We’ve seen Jo Malone inspired candles and room sprays, as well as doubles for YSL Touche Eclat and Elizabeth Arden’s iconic 8 Hour Cream, among others.
Now they are back on it with a purse friendly dupe for the extremely popular Urban Decay Naked Palette.
Coming in at a staggering 84% cheaper than the original, Aldi’s Lacura brand’s new cruelty-free Naturals Eyeshadow Palettes (€7.99) are inspired by everybody’s favourite eyeshadow palette, that’s priced around €47.50.
Urban Decay’s original has your every basic eyeshadow need covered and Aldi’s two new palettes will definitely rival the popular palette.
The new palettes come in two varieties, as ‘Naturals’ and ‘Naturals Two’ – VERY similar to the names of Urban Decay’s palettes, which range from Naked and Naked Basics to Naked3.
Each palette features 12 neutral shades that promise to be long-lasting and work for absolutely every skin tone.
There’s a variety of texture within the palettes; some eyeshadows are matte, while others are satin or offer a shimmer.
According to Aldi, the formula of Lacura’s palette is very unique and makes for lightweight products that can be easily blended on the eyelid.
Much like Urban Decay’s original, the product also comes with a dual-sided brush and a large mirror for easy application on the go.
The product will drop in Aldi stores on May 17th, priced at €7.99.