Ashley Graham and Her Mom Look Incredible in New Swimsuit Campaign

There seems to be a theme running in editorial fashion shoots lately. First we had the Kardashian-Jenner sisters lie strewn across each other in their Calvins, then Bella and Gigi went completely sans underwear for the cover of the March issue of British Vogue.

Now Ashley Graham and her mom have revealed the shots of their own partially clothed family photo shoot and the results have raised the bar on mother-daughter dressing for ever more.

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The campaign is the latest from Ashley Graham’s ongoing partnership with Swimsuits for All, online retailer for women’s swimwear, specializing in sizes 8 and up.

Her co-star this time around is none other than Linda Graham, the woman who Ashley has in the past praised for teaching her body positivity first.

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The daughter-mother duo appear alongside one another wearing bikinis, one-pieces, and cover-ups from the swim brand’s latest limited-edition capsule with Graham.

The empowering, body positive (of #BoPo in Instagram terms) was shot on location in Morocco and is aptly titled “Power of the Journey.”

“My mom has been my role model since childhood and has played a vital role in developing my confidence. She promoted body positivity in our household before it was a movement.

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“Her feel-good attitude toward her own body has shaped my ability to remain positive and self-assured.

“I could not think of anyone better to join me in celebrating beauty of all shapes and sizes in this campaign. Plus, she’s hot and looks incredible in the suits,” Ashley Graham said in a statement from the brand.

“I haven’t worn a bikini since the 80s!” said Linda Graham in a release from the brand.

“I don’t think I could have uncovered that inner strength without Ashley. That makes being a part of this campaign so much more special – she’s my rock and inspired me at age 53 to be proud of my body again after I lost my own fortitude.”

Available to shop now, the 13-piece Ashley Graham x Swimsuits For All Resort 2018 collection is available at swimsuitsforall.com.