One of These €3.99 Hair Products is Sold Once Every Second

You probably have one of the best-selling hair products on the market in your bathroom. The item in question is Batiste Dry Shampoo.

The brand isn’t just a bright and colourful addiction to our beauty shelves, but is a stalwart product in our fight against limp lifeless hair, a texture creating wonder, and is often what we reach for to extend the life of our blow dries.

Hair products Image via @batiste_hair on Instagram

Of course we’re not the only ones who love a spritz and shake of Batiste, as the brand has confirmed that one can of Batiste Dry Shampoo is sold every second in the UK.

As first reported in Red, that works out at 3,600 an hour, 86,400 in a day, 604,800 in a week…

Widely available in pharmacies, you can pick up a 200ml bottle for around €3.99 or pay €6.99 for the 400ml variety.

The original Batiste Dry Shampoo is a cult classic but if you’re feeling fancy you can opt for a range of scents, all housed in quirky, colourful designed bottles.

Along with an array of scents, from Tropical Coconut to cheeky Cherry, you can also pick up coloured versions that will blend easily into your hairline, whether you’re a blonde, dark or medium brunette.