Butlers Homeware Opens its First Store in Dublin

Butlers, Germany’s leading home accessories brand, has recently opened a new store in St Stephens Green Shopping Centre, Dublin. The new store will stock the full range of quirky and imaginative gifts along with designer collection furniture – a stylish decoration collection plus homeware products and gifts. Customers are also able to take advantage of numerous in store promotions at this time.


The good news is already gathering momentum via social networking channels. Director of Butler’s, Clinton Nel explains, ‘Our multi-channel retail strategy also helps other independent businesses in the area, even if they are of a competitive nature. Our stores are generally destination stores and will drive footfall to the shopping centre. Consumers are likely to spend time with neighbouring retailers and cafés as well as our new store, so it’s a win-win situation for all of us.’ 

Butlers was launched 20 years ago in Cologne, Germany. The company has grown organically and now has over 120 stores as well as trade sales to 10 European countries. Despite this phenomenal growth, Butlers continues to operate with small company values and places a huge emphasis on great quality, fantastic customer service, environmental sustainability and loyalty to all involved. The company intends on opening 5 branches in Ireland and create 50 jobs in the process.  

For more information see www.butlershome.ie