Lyra is an artist that has been on the current wave of new Irish acts making a quiet buzz both here and further afield. Despite releasing an EP titled W.I.L.D back in 2016, it appears that 2019 might be the year for this songstress from Cork to break out onto the scene Internationally and at home with her latest offering FALLING.
Lyra said that:
“’Falling’ is about something I think most of us girls have experienced in life… Falling for a guy, who it seems to be going swimmingly with only to find out he’s been seeing other girls on the side… I started writing this song at home in my PJ’s when I’d given up crying and decided I wanted to do something that had a bit of a sexy feel to it, something that made me feel empowered in this shit situation I’d found myself in.”
Now based in London, Lyra recently signed to Universal Music and Imagem Publishing and more material is expected later this year.
Her sound is both lush and cinematic, with mountainous soundscapes and rhythms that have seen her music placed on several TV shows and Ads. The likes of London Grammar and Florence & The Machine influences are undeniable but her new material such as the haunting feminist empowering FALLING (below) has undertones of electronic merged with pop sensibilities all delivered with that glorious soaring vocal. This sound, we are hearing a lot of across multiple platforms in the music industry right now. And how exciting to have an Irish offering on the scene, but don’t take my word for it, go check out her music.
I have had the pleasure of working with some stellar Irish acts over the years with GoodSeedPR, and when I hear the Irish accent present in the performance and being embraced with perfect diction and delivery I respect that so much. So many of our own adopt American accents through their performance. The likes of Eleanor McEvoy, the late Dolores O’Riordan, Sinead O Connor and Imelda May now have an equivalent in a whole new genre and kaleidoscope of emerging pop music stemming from Ireland.