Dyson launches the Dyson Airwrap Styler and We are Already Obsessed

Following on from the runaway success of the Dyson Supersonic™ hair dryer, Dyson today unveils its second piece of beauty technology: the Dyson Airwrap™ styler. The Dyson Airwrap™ styler uses jets of air to allow you to achieve voluminous curls, natural waves and smooth blow-dry finishes – at home.

At the heart of this story comes a radical idea: harness Dyson’s digital motor to create a phenomenon known as the Coanda effect. The Coanda effect occurs when a high-speed jet of air flows across a surface and, due to differences in pressure, the air flow attaches itself to the surface.

HS01 Dyson Airwrap Volume +Shape, PU leather tan box small, open with product configuration of body, soft brush, 30mm barrel clockwise, 30mm barrel anticlockwise, pre-style dryer and round brush. Slight angle from above to see contents in box

Taking advantage of this principle Dyson’s team of aerodynamicists created a way to style hair using only air combined with heat. The result, whether you choose to curl, wave, smooth or rough dry your hair, creates a natural look with a sleek finish, helping prevent extreme heat damage.

“We have been obsessively manipulating airflow for more than 25 years. It is one of our core expertise. Harnessing the power of Dyson’s digital motor we have engineered a truly unique styling tool preventing extreme heat damage when styling. I’m immensely proud of what our engineers have achieved.” James Dyson, Founder & Inventor.

Dyson’s team of engineers and hair scientists go to great lengths to understand hair from root to tip. After building state-of-the-art hair laboratories, the team spent more than six years testing and researching different hair types and styling habits around the world. They identified two key desires and challenges when it comes to styling:

People desire body, fullness and movement. They want to avoid limp hair with little body.Others desire smoothness without losing volume. They tend to suffer from frizz and too much body which makes styling difficult.

“With the Dyson Supersonic, Dyson changed the game on hair drying and gave people a great smooth finish without extreme heat. Now Dyson is bringing that same approach to a tool that helps people achieve a variety of styles on a variety of hair types. With the Dyson Airwrap, everyone is basically their own stylist!” Jen Atkin, Celebrity Hairstylist and Dyson Ambassador

Prices start from €449 and are available on www.dyson.com, Brown Thomas and Arnotts

The Dyson Air Salon in Dublin will remain open to the public until 21st October, for walk-in and pre-booked styling appointments. Feel free to share the sign-up link http://bit.ly/DysonIRE on social media and online pieces.