One Of These Pharmacy (And Penneys) Stocked Primers Sells Every Six Seconds

Primers have gone from a beauty product rarely indulged in to a make up bag essential for many, helping us create a perfect glowing base and giving our foundation staying power.

Finding a good primer is important, however. The wrong one will be obvious under your makeup. The right one will fill in pores, smooth skin, create a radiant glow and keep you looking fresh – they are quite the wonder product.

primers Image via @elfcosmetics on Instagram
Image via @elfcosmetics on Instagram

You can splash some cash on some of the best rated ones, but one of the best-selling ones globally will cost you a maximum €11, or even less.

According to representatives at e.l.f. Cosmetics, the beauty brand sells a primer every six seconds.

E.l.f. Cosmetics has a lot of options when it comes to primers. From the classic serum type, to a mist, stick, and mask.

One of the most populate is the Mineral Infused Face Primer (€11 for the smaller version) and it’s a dead ringer for Smashbox’s world-famous Photo Finish primer.

It comes in two sizes and several colours – one clear, one for glowy skin and two for colour correction.

The US budget beauty brand came to Ireland last year and is now being stocked in Penneys and pharmacies nationwide.

There are lots of low-cost makeup brands out there, but e.l.f gained a following before it even landed here for a range that is actually comparable more expensive products.

Thankfully, now you don’t even have to order online, pay shipping and go through all that hassle to get your hands on their primer, or indeed any thing else in the collection.

You could say this is a prime reason to visit Penneys…