The malt whiskey spirit has been flowing through the spirit safe at the Roe & Co Irish Whiskey distillery ahead of the doors opening on James’s Street in Dublin on 21st June, when guests will be welcomed into the visitor experience.
Inspired by one of the biggest names in Irish Whiskey in the 19th century, George Roe, the iconic Guinness Power Station has been regenerated into a new visitor experience and urban distillery.
Located in the heart of Dublin’s whiskey district, visitors will be treated to one of the most immersive experiences in whiskey distilling. The 75-minute tour will allow guests to observe the operational distillery, hear the hum of production, and witness the copper pot stills from an impressive elevated glass walkway.
Fun and flavour are at the centre of every aspect of the Roe & Co visitor experience, which will transport guests on a journey of taste and discovery.
A visit to the fully live, working distillery will also involve guests clocking in and clocking out as they commence a ‘shift’ at the Power Station with a time card, a nostalgic nod at the building’s past as an operational power station. The experience concludes with guests able to clock off work with one of Roe & Co’s World Class cocktails in the show-stopping Power House Bar.
What we are really loving here at IndulgeMe is that the launch of the premium Roe & Co Irish whiskey, distillery and experience has been led by a talented female team in Diageo comprising distillers, blenders, marketeers, bartenders and commercial specialists, including:
- Gráinne Wafer, Global Brand Director for the whiskey;
- Caroline Martin, Diageo’s Master Blender;
- Lora Hemy, Roe & Co’s Head Distiller;
- Fiona Sheridan, Roe & Co’s Assistant Distiller;
- Tanya Clarke, General Manager Reserve & Incubation Brands;
- Hayley Millner, Marketing Manager, Roe & Co Irish Whiskey;
- Shannon Green, Senior Engineering Project Manager.
Tours cost €25 per guest and includes whiskey tasting, a flavours workshop and a complimentary cocktail in the Power House Bar.
Tours run from 11am-5pm daily, seven days a week.
Enjoy Roe & Co Responsibly. Visit www.drinkaware.ie