Green is The New Black – Shop Local Green Friday Campaign Launched

Say goodbye to Black Friday and hello to Green Friday by buying Irish brands and products on November 29, urges a leading Irish retailer.

Green Friday is an initiative led by Marian O’Gorman of Kilkenny to champion a movement to support Irish brands and businesses nationwide.

Kilkenny, and bodies like the Design and Crafts Council, Retail Excellence, SFA, Chambers Ireland and others will lead a powerful and passionate drive to reawaken people to the significance of buying Irish, shopping local, and the wealth of talent and enterprise behind our Irish craft and design businesses.

A national campaign is to be rolled out in the coming weeks, encouraging people in Ireland to drive our economy, support jobs and nurture our creative community in these uncertain times by purchasing Irish goods on one of the busiest shopping days of the year – the last Friday in November.

Green is the new Black! Photograph: Leon Farrell / Photocall Ireland

Previously, Black Friday and Cyber Monday have been enthusiastically embraced by Irish consumers, with more than €50 million spent over the course of the weekend in 2018.

Speaking of the campaign, Marian O’Gorman, CEO of Kilkenny issued a passionate call to action to shoppers;

“Our survey of consumers shows that 84% prefer to buy from Irish suppliers.**

“This does not surprise me as Irish brands and products are second to none and, as a nation, we have many that are leaders on a world stage.

“We, as consumers, need to appreciate the fundamental fact that by keeping money in circulation in our own communities, we are protecting jobs and public services,” added Marian O’Gorman.

Around €4.65 billion will be spent by Irish shoppers during the Christmas period, based on research from Retail Ireland. Green Friday is designed to remind consumers of the power that they yield and the effect their support has on the designers, makers and businesspeople of the country.

Green is the new Black! Photograph: Leon Farrell / Photocall Ireland

“Irish consumers are seeing more and more how buying locally made products from Ireland’s designers and makers is an inspired choice that helps our economy and our environment,” said Brian McGee, Market Development Director, Design & Crafts Council of Ireland.

Brands and businesses are encouraged to market their products under the Green Friday banner, highlighting the value of shopping locally.  Check out microsite goforgreenfriday.com which provides businesses with free downloadable marketing material.