A lot went down on the first weekend of Coachella 2018. Beyonce became the first woman of colour to headline the festival, Destiny’s Child reunited, and what seemed like every influencer known to man pranced around in the desert with very little clothing on.
One of the most news worthy pieces of gossip cam away from the big stage, however, and at Jeremy Scott annual Moschino party at the festival on Saturday.
At the party the designer announced that he will be the latest designer to collaborate with H&M on a super affordable range – Moschino within our price range? yes please.
Gigi Hadid was on hand, naturally, to model the first looks from the line and although we will in no way look as uber cool as she does we are already loving the vibe of the range.
Officially called Moschino [tv] H&M, the collection will feature both men’s and women’s clothing and will be available in stores and online at hm.com on November 8th.
“I am so excited about Moschino [tv] H&M,” Jeremy said in a statement.
” My life’s work has been to connect with people through fashion, and with this collaboration I’ll be able to reach more of my fans than I’ve ever had the ability to do.”
The affordable capsule’s inspiration comes from media of all kinds, including digital, mobile, music, and television, which makes it very of-the-moment.
“Moschino [tv] H&M is the perfect collaboration for fashion right now, mixing together pop, street culture, logos and also glamour,” said Ann-Sofie Johansson, creative advisor at H&M.
“Jeremy Scott is amazing — he knows how to have fun with fashion, and to connect with his fans around the world.”