High Street Game Changer: H&M Launch New Affordable Store Afound

H&M, & Other Stories, and COS. We love them all, and now you can shop them all within one new store.

The parent company behind the aforementioned brands, plus newer family member Arket, is launching a new affordable store that will be a shopping game changer. Introducing Afound.

Afound will be offering discounted fashion and lifestyle goods from H&M’s group brands as well as clothing from a number of international brands.

Image via @afound on Instagram
Image via @afound on Instagram

According to Afound’s Instagram bio: We’re all about giving great fashion new life and making deals come true. Up to 70 % off on carefully selected fashion brands.

The first two shops will be launched in Sweden next week in the cities of Stockholm on June 14th and Malmo, on June 16th.

More stores are then set to roll out across the country later on in the year.

We know what you’re thinking, having to buy a plane ticket to Sweden kind of negates any savings you might make in store?

Well Around will be launching an online shop once the two Swedish stores have officially opened so you too can take advantage of the cut prices.

In a statement the company’s Managing Director, Fredrik Svartling said: “We want to make it easy for our customers by being where they are, whether it’s digitally or in selected physical stores, and by offering a range tailored to local demand.

“We will be offering a large number of attractive brands at really good prices.”

According to Afound’s Creative Director, Mattias Ekberg, it will be a “deal-hunting-paradise”

He said: “The idea was to create an innovative marketplace in the off-price sector with a relevant, curated and inspirational offering for our customers.”

The outlet has already been posting plenty of sneak peeks on Instagram.

While Instagram and the online shop will keep us satisfied for now, we’re hoping to see Around hit the high streets of Ireland soon too. Stay tuned.