We are entering a whole new era of brand awareness and transparency.
Efficacy is assumed, and now consumers want so much more in the form of fully recyclable packaging and ethically sourced ingredients and strong company values.
This new boon in conscious consumerism brings about beauty products which are a win-win for all.
There are a few companies that really stand out, not just for creating superb products, but also sourcing fairly traded ingredients supporting local communities.
Read on for three of my favourite Fairtrade beauty brands for shopping with a conscious.
1. FAIR SQUARED
FAIR SQUARED’s natural, organic and Fairtrade skincare range includes; face, body, hand and hair care, as well as a newly expanded ‘intimate care’ collection.
The range is certified natural and organic by NaTrue and also carries the Fairtrade seal, meaning the producers, plantation workers and small-scale farmers and their families can improve their living and working conditions, as well as providing environmental and economic sustainability, without child labour or animal testing.
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Coconut is not always vegan. At least not the way they are harvested. Many coconut farmers use monkeys to harvest their coconuts. Our Sri Lankan suppliers don’t do this. The farmers, who most certainly are not scared of heights, climb the very tall palm trees themselves to harvest the coconuts. However, they are safety-equipped and naturally our Sri Lankan partners also benefit from Fairtrade. ♡ We use coconut in several of our products. For example, our body lotion coconut contains moisturizing and nourishing Fairtrade coconut oil and our coconut body scrub contains Fairtrade coconut flakes to peel your skin and make it silky smooth. Thanks for the lovely photos @brianneetc 💕
Because of continuous demand they were able to increase the number of fairly traded ingredients they use: olive oil from Palestine, almond oil from Pakistan, shea butter from Burkina Faso and natural latex from India and source ingredients from more than 15 Fairtrade partners worldwide.
2. Dr. Bronner’s
We are likely all familiar with Dr. Bronner‘s products.
Their natural soaps are huge sellers in the US and worldwide. Dr. Bronner’s Use Fairtrade Coconut, Palm and Olive Oils to Promote Farm Worker Health and Quality of Life
In 2006, Dr. Bronner’s committed to sourcing all major raw materials from certified Fairtrade and Organic projects around the world that ensure fair prices, living wages and community benefits for farmers, workers and their families.
It creates a gorgeous lather and never leaves your skin feeling taught and is preservative free.
3. Neal’s Yard Remedies
Since opening in 1981 92% of Neal’s Yard‘s agricultural ingredients (defined by the COSMOS standard) are certified organic.
They are committed to using no genetically modified ingredients and using fair trade practices. Check out a detailed list on the communities they support here.
As an example their organic argan oil is providing the Berber women of the fair trade Tighanimine Women’s Cooperative, who collect, crack and press the nuts, a rare and precious income giving the women a newfound independence and with it a fantastic self-esteem boost.
Fatima, of the Tighamimine Women’s Cooperative explained: “here, in the countryside, there would be no other work without argan.”
In particular the Organic Argan Oil (£19, nealsyardremedies.com) is a hero product for dry skin, nails and smoothing your hair.
It’s rich in antioxidants and reduces frizz and nourishes and smoothes your hair so well.
Knowing it’s supporting women’s empowerment adds to how much I love it!
Holly White is a Fashion Journalist and Broadcaster, and blogs on all things fashion, style, wellness, beauty, health and fitness on www.Holly.ie.