Social Diary: IT Cosmetics Lands in Ireland as Mecca Brand at Arnotts Beauty Hall

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Beauty folk had an early start   as they came out in droves for a full house at The Kitchen at Arnotts, where IT Cosmetics Vice President Shannon Pirie regaled stories of how the brand was formed when founder Jamie Kern Lima could not find a make-up solution to cover her skincare issues.

Pirie explained:

“After years of spending her paycheck on beauty products that superficially masked her conditions but made her skin worse, Kern Lima set out to fill the void by creating problem-solving products that performed as well as pro brands.”

L’Oreal Luxe Communications and IT Girl Roisin Tierney-Crowe acted as MC and introduced IT Expert Caolán Kelly, then co-presented with VP Shannon, the top 5 products the brand has to the eager to discover more crew.

Roisin Tierney Crowe at Arnotts exclusive Irish Launch of IT Cosmetics at Arnotts Beauty Hall

Guests in attendance included Ruth O’Neill, Ruth Griffin, Grace Mongey and Lorna Weightman. Fans of the brand who’ve waiting year’s for IT Cosmetics to launch in Ireland include Louise McSharry;  Sinead Kavanagh and Orla McConnon. Also in attendance were beauty experts Karen Constantine, Mark Rogers, Jen Morris, Louise O’Connell, Mags Lynch, Sue Jordan and Valerie Loftus.

Top beauty names in Ireland were thrilled to display their support of the brand, which saw an all-American menu of Pancakes with crispy bacon & maple syrup and Eggs “easy” with ham hock, spinach, hollandaise sauce on sourdough toast.

Developed with plastic surgeons, IT Cosmetics creates clinically tested, innovative, problem-solving makeup and skincare products that harness cutting-edge anti-aging technologies and high-performance skin-loving ingredients to provide you with serious beauty solutions that help you look and feel your most beautiful! IT Cosmetics is a top beauty brand sold at ULTA Beauty, Sephora, QVC, Macy’s, Selfridges and itcosmetics.com. Discover it. Love it. Believe it.