Social Diary: IT Cosmetics Lands in Ireland as Mecca Brand at Arnotts Beauty Hall

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Social Diary: IT Cosmetics Lands in Ireland as Mecca Brand at Arnotts Beauty Hall
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Miriam Burke at Arnotts exclusive Irish Launch of IT Cosmetics at Arnotts Beauty Hall, Henry Street, Dublin. Pic Brian Mcevoy No Repro fee for one use

Social Diary: IT Cosmetics Lands in Ireland as Mecca Brand at Arnotts Beauty Hall
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Karen Constantine and Louise O Connell at Arnotts exclusive Irish Launch of IT Cosmetics at Arnotts Beauty Hall, Henry Street, Dublin. Pic Brian Mcevoy No Repro fee for one use

Social Diary: IT Cosmetics Lands in Ireland as Mecca Brand at Arnotts Beauty Hall
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Orla McConnon and Mark Rogers at Arnotts exclusive Irish Launch of IT Cosmetics at Arnotts Beauty Hall, Henry Street, Dublin. Pic Brian Mcevoy No Repro fee for one use

Social Diary: IT Cosmetics Lands in Ireland as Mecca Brand at Arnotts Beauty Hall
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Jen Morris at Arnotts exclusive Irish Launch of IT Cosmetics at Arnotts Beauty Hall, Henry Street, Dublin. Pic Brian Mcevoy No Repro fee for one use

Social Diary: IT Cosmetics Lands in Ireland as Mecca Brand at Arnotts Beauty Hall
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Ruth Griffin at Arnotts exclusive Irish Launch of IT Cosmetics at Arnotts Beauty Hall, Henry Street, Dublin. Pic Brian Mcevoy No Repro fee for one use

Social Diary: IT Cosmetics Lands in Ireland as Mecca Brand at Arnotts Beauty Hall
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Grace Mongey at Arnotts exclusive Irish Launch of IT Cosmetics at Arnotts Beauty Hall, Henry Street, Dublin. Pic Brian Mcevoy No Repro fee for one use

Social Diary: IT Cosmetics Lands in Ireland as Mecca Brand at Arnotts Beauty Hall
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Rachel Heatherington, John Paul O Sullivan and Shannon Donegan at Arnotts exclusive Irish Launch of IT Cosmetics at Arnotts Beauty Hall, Henry Street, Dublin. Pic Brian Mcevoy No Repro fee for one use

Social Diary: IT Cosmetics Lands in Ireland as Mecca Brand at Arnotts Beauty Hall
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Shannon Pirie at Arnotts exclusive Irish Launch of IT Cosmetics at Arnotts Beauty Hall, Henry Street, Dublin. Pic Brian Mcevoy No Repro fee for one use

Social Diary: IT Cosmetics Lands in Ireland as Mecca Brand at Arnotts Beauty Hall
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Lorna Weightman at Arnotts exclusive Irish Launch of IT Cosmetics at Arnotts Beauty Hall, Henry Street, Dublin. Pic Brian Mcevoy No Repro fee for one use

Social Diary: IT Cosmetics Lands in Ireland as Mecca Brand at Arnotts Beauty Hall
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Cathy Donohoe at Arnotts exclusive Irish Launch of IT Cosmetics at Arnotts Beauty Hall, Henry Street, Dublin. Pic Brian Mcevoy No Repro fee for one use

Social Diary: IT Cosmetics Lands in Ireland as Mecca Brand at Arnotts Beauty Hall
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Debbie O Donnell at Arnotts exclusive Irish Launch of IT Cosmetics at Arnotts Beauty Hall, Henry Street, Dublin. Pic Brian Mcevoy No Repro fee for one use

Social Diary: IT Cosmetics Lands in Ireland as Mecca Brand at Arnotts Beauty Hall
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Shannon Pirie and Caolan Kellyat Arnotts exclusive Irish Launch of IT Cosmetics at Arnotts Beauty Hall, Henry Street, Dublin. Pic Brian Mcevoy No Repro fee for one use

Social Diary: IT Cosmetics Lands in Ireland as Mecca Brand at Arnotts Beauty Hall
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Sinead Moloney at Arnotts exclusive Irish Launch of IT Cosmetics at Arnotts Beauty Hall, Henry Street, Dublin. Pic Brian Mcevoy No Repro fee for one use

Social Diary: IT Cosmetics Lands in Ireland as Mecca Brand at Arnotts Beauty Hall
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Sinead Kavanagh and Nirina Plunkett at Arnotts exclusive Irish Launch of IT Cosmetics at Arnotts Beauty Hall, Henry Street, Dublin. Pic Brian Mcevoy No Repro fee for one use

Social Diary: IT Cosmetics Lands in Ireland as Mecca Brand at Arnotts Beauty Hall
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Louise McSharry at Arnotts exclusive Irish Launch of IT Cosmetics at Arnotts Beauty Hall, Henry Street, Dublin. Pic Brian Mcevoy No Repro fee for one use

Social Diary: IT Cosmetics Lands in Ireland as Mecca Brand at Arnotts Beauty Hall
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Ruth O Neill at Arnotts exclusive Irish Launch of IT Cosmetics at Arnotts Beauty Hall, Henry Street, Dublin. Pic Brian Mcevoy No Repro fee for one use

Social Diary: IT Cosmetics Lands in Ireland as Mecca Brand at Arnotts Beauty Hall
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Naomi Kelleher and Susan Burke at Arnotts exclusive Irish Launch of IT Cosmetics at Arnotts Beauty Hall, Henry Street, Dublin. Pic Brian Mcevoy No Repro fee for one use

Social Diary: IT Cosmetics Lands in Ireland as Mecca Brand at Arnotts Beauty Hall
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Amanda Confusione at Arnotts exclusive Irish Launch of IT Cosmetics at Arnotts Beauty Hall, Henry Street, Dublin. Pic Brian Mcevoy No Repro fee for one use

Social Diary: IT Cosmetics Lands in Ireland as Mecca Brand at Arnotts Beauty Hall
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Roisin Tierney Crowe at Arnotts exclusive Irish Launch of IT Cosmetics at Arnotts Beauty Hall, Henry Street, Dublin. Pic Brian Mcevoy No Repro fee for one use

Social Diary: IT Cosmetics Lands in Ireland as Mecca Brand at Arnotts Beauty Hall
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Valerie Loftus at Arnotts exclusive Irish Launch of IT Cosmetics at Arnotts Beauty Hall, Henry Street, Dublin. Pic Brian Mcevoy No Repro fee for one use

Beauty folk had an early start   as they came out in droves for a full house at The Kitchen at Arnotts, where IT Cosmetics Vice President Shannon Pirie regaled stories of how the brand was formed when founder Jamie Kern Lima could not find a make-up solution to cover her skincare issues.

Pirie explained:

“After years of spending her paycheck on beauty products that superficially masked her conditions but made her skin worse, Kern Lima set out to fill the void by creating problem-solving products that performed as well as pro brands.”

L’Oreal Luxe Communications and IT Girl Roisin Tierney-Crowe acted as MC and introduced IT Expert Caolán Kelly, then co-presented with VP Shannon, the top 5 products the brand has to the eager to discover more crew.

Roisin Tierney Crowe at Arnotts exclusive Irish Launch of IT Cosmetics at Arnotts Beauty Hall

Guests in attendance included Ruth O’Neill, Ruth Griffin, Grace Mongey and Lorna Weightman. Fans of the brand who’ve waiting year’s for IT Cosmetics to launch in Ireland include Louise McSharry;  Sinead Kavanagh and Orla McConnon. Also in attendance were beauty experts Karen Constantine, Mark Rogers, Jen Morris, Louise O’Connell, Mags Lynch, Sue Jordan and Valerie Loftus.

Top beauty names in Ireland were thrilled to display their support of the brand, which saw an all-American menu of Pancakes with crispy bacon & maple syrup and Eggs “easy” with ham hock, spinach, hollandaise sauce on sourdough toast.

Developed with plastic surgeons, IT Cosmetics creates clinically tested, innovative, problem-solving makeup and skincare products that harness cutting-edge anti-aging technologies and high-performance skin-loving ingredients to provide you with serious beauty solutions that help you look and feel your most beautiful! IT Cosmetics is a top beauty brand sold at ULTA Beauty, Sephora, QVC, Macy’s, Selfridges and itcosmetics.com. Discover it. Love it. Believe it.

 


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