Kylie Jenner has created an empire with her wildly successful beauty line Kylie Cosmetics and signature Lip Kits. Now her half-sister Kim Kardashian West is stepping on her turf with her latest KKW Beauty collection.
Eyeing up a slice of the lip product market for herself on June 8th Kim will launch a collection of eight lipsticks and three liners.
Kardashian West teased the new KKW Beauty lip launches on Instagram and Twitter, sharing photos of the shades but not the new packaging.
The eight shades range from pale nude to redder and browner tones as well—so there’s a nude for ever skin tone.
— Kim Kardashian West (@KimKardashian) May 29, 2018
“OMG I’ve been wearing these for months now!” she wrote on Twitter. “The creamiest long lasting lip stick formula (8 lipsticks and 3 liners!!!) Can’t wait for you to see my packaging!”
This isn’t the first lip launch for KKW Beauty. Last year, Kardashian West teamed up with Jenner to launch a a set of four nude liquid lipsticks.
There was also a nude bullet lipstick and two glosses in the KKW Mario collection.
These new products, however, marks the first time Kardashian West is debuting a core collection of lip products.
Kardashian West wore one shade of the new lipstick and liner on the Met Gala red carpet, teasing a new KKW Beauty release to come.
The news of the new lipsticks and liners comes just days after KKW Beauty launched two new highlighter palettes.
We predict a turf war…