Say Hello to Dublin City’s Newest Brow and Make Up Bar: The Loft SWS

When you find a good brow artist, who just gets your brows, you will unquestionably travel to get your fix of eyebrow maintenance.

But now there’s a new brow bar that’s popped up smack bang in the middle of Dublin City that will both tempt you from your regular haunt by virtue of both convenient location and the high standard of their work.

Boasting ten years experience in the beauty industry, owner Naomi has been operating from South William Street for some time and already has a considerable following.

The Loft SWS

Located on the same street, the brand new and upgraded The Loft SWS salon is set to become the next buzzy beauty spot in the city and will make Naomi and her team’s exceptional work accessible to a whole new fan base.

If you haven’t considered HD Brows or LVL Lashes until now, or are looking for a new go-to salon, a quick scroll through their Instagram page will convince you that this is the place to go.

Brows are the signature service here, and you can get the seven step HD Brows for €40 – a worthwhile investment, we can assure you.

You can also choose singular services of tinting, threading and waxing, and rather than lash extensions the lash loving treatment of choice here is LVL Lashes, the process of perming and tinting your natural lashes to make them look at their very best.

Facial Threading and Eyelash Tinting are also options.

On the makeup side of things, The Loft SWS offers makeup application for brides, the bridal party, and any other special occasion that you need your makeup to be on fleek.

They also do one to one makeup lessons, €75 for two hours, and group lessons, €40 per person for a three and half hour session.

The Loft SWS is open Tuesday to Saturday 10.30am to 8pm, and located on 65 South William Street, Dublin 2.

For more information or to make a booking visit