The taste and texture of a freshly baked croissant is something many coeliacs and wheat avoiders have had to go without for a long time.
But now M&S has achieved what many thought impossible and launched the first range of gluten free croissants and pastries.
This is high-street first: making M&S is the only major retailer to offer a selection of not only gluten free croissants but a complete range of own brand, gluten free pastries.
The innovation comes after 18 months of careful recipe development, working closely with their specialist supplier, the M&S development team finally cracked the recipes for gluten-free pastries that they are proud to share with their customers.
Apparently over 30 different recipes and numerous ingredients were trialled in the search for the perfect light, flaky and buttery pastry, but without the gluten…
Just like M&S’s standard Viennoiserie, the products all use French butter and the chocolate twists use Belgian dark chocolate chips.
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Just in time for Coeliac Awareness Week, we’ve introduced a delicious selection of gluten-free pastries including apricot, croissants and chocolate twists. It's taken over 30 different recipes in the search for the perfect light, flaky and buttery pastry, without the gluten, but we've finally done it! 💪🏼 . . . #coeliac #coeliacawarenessweek #delicious #tasty #croissants #pastries #glutenfree #glutenfreefood
Product Developer Sadia Usman says: “We are immensely proud of this breakthrough gluten free product. It’s taken a long time to perfect, but I’m delighted with the results.”
“We quite often use our non-coeliac colleagues and family members as taste testers for our new products – our aim is to get our free-from products as close to our core products as possible, so we always get feedback to see if we are on the right track!” Sadia added.
There are three pastries available: Made Without Wheat Croissants, Made Without Wheat Apricot Pastries and Made Without Wheat Belgium Chocolate Twists, are all priced €4.