Nestlé’s new range of coffee products under the Starbucks brand starts to roll out this month in major supermarkets nationwide. The new range includes whole bean and roast and ground, as well as the first-ever Starbucks capsules developed using Nespresso and Nescafé Dolce Gusto proprietary coffee and system technologies.
This is the first product launch since the two companies formally joined forces in August last year and created a global coffee alliance.
Carol Anne Deasy, Marketing Manager, Nestlé Ireland Beverage said:
“We’re really excited about this product range, which combines Nestlé’s coffee and system knowledge with the Starbucks coffee, roasting and blending expertise.”
The new range of coffee products includes a variety of signature Starbucks blends and single-origin coffees, as well as a selection of classic beverages such as Americano, Latte Macchiato, Caramel Macchiato and Cappuccino.
All the products are made from 100% high-quality Arabica coffee, ethically sourced from farmers in the world’s premier coffee growing regions.
Through the global coffee alliance, Nestlé has the perpetual rights to market Starbucks Consumer Packaged Goods and Foodservice coffee and tea products around the world, outside of Starbucks coffee houses and excluding Ready-to-Drink products.