The Next Penneys? New Budget Fashion Retailer to Open in 30 Locations Across Ireland

Dealz has found a place in many people’s hearts as the go-to store for bulk bags of sweets, hen party paraphernalia, and cheap toiletries now there is another reason to head to the discount retailer: clothes.

Dealz has announced it will open 30 PEP&CO ‘shop-in-shop’ fashion outlets in its stores creating over 120 Irish jobs.

Impressively, the first 10 of the 30 Irish PEP&CO concessions will open on the same day, a move that demonstrates just how keen the retailer is to establish themselves as the next big budget fashion retailer.

Pep & Co

The first ten shop-in-shops will appear in Dealz flagship store in Blanchardstown, Kilkenny, Dundrum, Naas, Newbridge, Gorey, Athy, Finglas, Ballina and Castlebar.

Additional PEP&CO shops will then roll out across a further 20 Dealz locations including Killarney, Galway, Letterkenny and Cork prior to this summer.

Hot on the heels of Penneys, the new high street offering is sure to shake up the discount fashion retail space,

Budget Fashion

In Ireland, prices at PEP&CO start at €1.50 with almost 60 per cent of items at €5.00 or less and it expects to keep quality high and prices low as it builds a business of real scale and volume.

The news comes as part of a wider announcement made by parent company Poundland, as they unveiled plans to open over 150 PEP&CO ‘shop-in-shop’ fashion outlets over the next 12 months in Ireland, the UK and France.

Speaking of its arrival to Dealz and the ROI market for the first time, Managing Director at PEP&CO, Adrian Mountford, comments, “We are very excited to bring our fashion and brand to Irish consumers.

We already run 170 PEP&CO stores in the UK, most of them located inside Poundland stores, so introducing PEP&CO to the Irish marketplace via Dealz has always been a priority.

“This Christmas we sold over a million more items than we did in our whole first year of trading in 2015,” continued Adrian. 

“Who would have thought 12 months ago that we would make Poundland a must-stop fashion destination.

We now look forward to replicating this success in our Irish Dealz stores as we bring this incredible brand offering to Irish consumers,” said Poundland’s UK & Ireland Managing Director Barry Williams.

“By the end of this year, with over 300 ‘shop-in-shop fashion stores, we’re set to become a major fashion player.”

Perhaps ‘PEP&CO Hun’ will soon be a phrase we’re all uttering…