Diageo Launch Exciting New Rockshore Apple Cider

The brewers of Rockshore Irish lager at St James’s Gate, inspired by the bracing refreshment of the Atlantic coast, are excited to announce a whole new taste experience as they unveil ‘Rockshore Apple Cider’.

New Rockshore Apple Cider offers the light, crisp, refreshing taste that Rockshore lager is known for with a less sweet taste than other cider.

Speaking about new Rockshore Apple Cider, Head of Marketing for Beer & Cider, Diageo, Stuart Kinch said

“We are absolutely delighted to introduce Rockshore Apple Cider into the category. Since the launch of Rockshore lager 12 months ago we have been overwhelmed by the response from both trade and consumers.”

Kinch continued;” We have been experimenting and trialling cider recipes for several years and we believe that we have landed on something refreshingly different. We undertook research among cider drinkers at The Open Gate Brewery and the reaction was even better than we expected. *7 out of 10 people after tasting Rockshore Cider for the first time, said that it tastes better than any other cider they tasted before. We are really proud and excited that cider drinkers will now have a new crisp and less sweet choice with Rockshore Apple Cider.”

Also speaking about Rockshore Apple Cider, Brewer Aisling Ryan said; “What became clear during the development process is that people often find cider overly sweet, so we wanted to create a cider that offers a refreshing taste with a balanced sweetness. Rockshore Apple Cider is made from the juice of freshly pressed apples. The apples are harvested, milled and pressed to extract the fresh apple juice which is then fermented within 5 days, producing a crisp, refreshing taste with a distinctive natural green apple character.”

The launch of Rockshore Apple Cider will be supported by a heavy-weight TTL campaign including TV, Outdoor, Experiential and PR which will go live from April.

With an ABV of 4% new Rockshore Apple Cider will be rolled out nationally from today and will be available on draught, in bottles & cans in pubs, off-licences and supermarkets throughout the republic of Ireland.