Penneys’ New Beauty and the Beast Beauty Range is Makeup Bag Goals

After the incredible success of their ‘Chip Cup‘ inspired by the adorable character from the Disney movie, and the homeware range that followed, Penneys have revealed they are bringing out a Beauty and the Beast inspired beauty range.

Sharing the news via Instagram, the budget retailer shared an image of rose themed makeup brushes, false nails and ‘volumising’ eyelashes.

The brush handles feature a fade from a rich red to a pale pink, and pink tinged bristles.

Beauty and the Beast Penneys Beauty Collection

Though our favourite is a powder brush that appears to be in the shape of a single stem red rose.

The fake nails, meanwhile, are painted variety of nail art, including two with an adorable design of little Chip – this is too much.

In the shot a collection of fine silver jewellery is also evident that seems to also be inspired by the Disney classic.

Primark accompanied the Insta post with the caption: “There’s no such thing as having too much make-up, especially if it’s as cute as our Beauty and the Beast range! 🕯🌹😍 Prices from £2/€3 #PrimarkXDisney.”

In just 4 hours the post had clocked up close to 35,000 likes on the photo sharing platform, so it’s safe to say these will fly off the shelves.

While the new beauty range isn’t listed as being available in Ireland just yet, we’re sure it’s only a matter of time before it makes its way to Irish stores.

We’ll keep you posted.