New York actress Sarah Jessica Parker, who is also known for her perfume and shoe brand; is just about to launch her own wine range. The wine will be created in collaboration with New Zealand winery Invivo. The new wine will be launched on the Irish market in the summer of 2019 and will feature a Sauvignon Blanc and Rosé wine and we can’t wait to get our hands on it!
“I am a true wine lover and I love including wine in family dinners and occasions with friends so this is a very exciting and fun project for me. I’m so looking forward to every single stage of the creation”
The Invivo story started with “grapes, time and two maxed-out credit cards.” Co-founders and school friends, Tim Lightbourne and Rob Cameron wanted to make quality unpretentious wine that their friends would enjoy drinking. 10 years, two record breaking crowdfunding rounds and millions bottles later, they’re now selling the Invivio brand globally in16 countries.
The new collaboration with SJP is not a celebrity endorsement; the actress will be involved in every aspect of the new wine, from the winemaking itself to choosing the final blend, as well as the brand name and label design. SJP is now a shareholder in the company and takes a long-term view of this project.
“We want this wine to be 100% Sarah Jessica Parker. So other than selecting the base wines for a Sauvignon Blanc and Rosé, I’ll be taking a back seat and letting her create the blends,” explains Invivo winemaker Rob Cameron. “It comes down to SJP’s palate and preferences. We want to create wines that she truly loves and wants to drink and share with friends.”
The blending, tasting and adjusting will be the exact same process that any other winemaker would follow, but with the guidance of SJP and overseen by Invivo. So why a New Zealand winery? New Zealand wines are well known for their quality, and Invivo has received over 200 medals in international wine competitions including World’s Best Sauvignon Blanc, 90 point ratings from both Wine Advocate and Wine Spectator AND awarded Champion Pinot Noir at the 2018 New York Wine and Spirit Show.
Sarah Jessica Parker herself is no stranger to Ireland; she and her family own a holiday home on the outskirts of Kilcar Village in Donegal and visits the country on a regular basis.