Social Diary: The Launch of The New ASICS SAKURA Collection

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ASICS put a spring in the step of host of fitness fans at the official launch of ASICS new collection, SAKURA, at Intersport Elverys, the newly developed concept store on Henry Street.

Guests were greeted by beautiful cherry blossom trees, which link back to the Japanese inspiration for the collection, before enjoying a light breakfast of multi-seed protein bars, fruit skewers, green juices and yoghurt and granola from Naomi’s Kitchen.

Aoife Walsh at the launch of the the new ASICS collection, SAKURA Photo: Leon Farrell/Photocall Ireland.

Guests then prepared to take part in an fun, but testing, HIIT class hosted by Hayley Killen of Project Revive, which truly showcased the agility, style and comfort of the range.

The 20 minute class by Hayley in the new Elverys store was the perfect kick-start to the morning.

Attendees included RTÉ’s Rebecca Brady, stylist Justine King, former Miss Ireland, Aoife Walsh,’s Erica Bracken and lifestyle influencers, Lisa Nolan and Niamh O’Sullivan.

Aiming to inspire, connect, educate and involve customers, the new Intersport Elverys concept store is a dynamic and inviting shopping environment – the perfect location to launch SAKURA.

Lisa Nolan at the launch of the the new ASICS collection. Photo: Leon Farrell/Photocall Ireland.

The store has been designed using innovative materials derived from, and inspired by, sports gear, so shoppers can experience the fascination of sport in a new and exciting way.

As this time of year is synonymous with new beginnings, the SAKURA collection provides suitable footwear and apparel for anyone wanting to make a fresh start with their training. With three new models of performance running shoe, the SAKURAcollection offers excellence in spring style for runners who want to look as good as they feel.

The SAKURA Collection is now available from Intersport Elverys stores and online for free pick up in store or delivered straight to your door.

To learn more about Intersport Elverys, please visit:

Check out the gallery above for all the pictures from the event.

Photos courtesy of Leon Farrell