Social Diary: Lily O’Briens Teams up with Vogue Williams to Launch Share Wisely Campaign

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Lily O’Brien’s has teamed up with model and TV presenter, Vogue Williams, to help launch the latest chapter in their delicious story, the Share Wisely campaign. Introducing a mouth-watering new range of premium re-sealable Share Bags (€2.99), the Share Wisely campaign reassures consumers that chocolates are great to share, but just as amazing kept all to yourself!

Created for the ‘treating’ market, the tasty new range features four unique new recipes, each designed to deliver an exceptionally tasty treating experience:

Mega Milk Share Bag:

Melt into the Mega Milk Share Bag, with an intense milky chocolate hit. Enjoy all the comfort of creamy milk chocolate discs, with 40% cocoa content for a luxuriously heightened chocolate experience. 40 and fabulous, this goody-two-shoes always aims to please.

70% Dark Belgian Chocolate Share Bag:
Delve into the deep, rich and irresistibly smooth Belgian 70% dark chocolate discs. Deep and decadent, this plain Jane is a bit of a dark-horse.

Crunchy Salted Almond:
Surrender to Lily O’Brien’s new Crunchy Salted Almond Share Bags. The ideal sweet and salty combination creates a mouthwatering taste that leaves you wanting more. Naughty and nutty but equally nice.

Creamy Caramel with Sea Salt:
Smooth creamy caramel in “thin” format with a caramel and sea salt centre covered in Lily O’Brien’s famous milk chocolate.

Vogue Williams, Lily O’Brien’s Share Wisely ambassador, said ‘I’m thrilled to be working with Lily O’Brien’s on the Share Wisely campaign. It’s an Irish brand that I’ve been a fan of for many years and so I’m really excited to be part of the new, playful campaign they’re launching”.

Available now online and in retailers nationwide, including Supervalu, Dunnes, Spar and Circle K. Shop the entire Lily O’Brien’s range online at www.lilyobriens.ie, at key retailors nationwide, from the Lily O’Brien’s Factory store in Newbridge and from the Lily O’Brien’s Kildare Village pop up store.