Social Diary: Opening of Søstrene Grene on South Great Georges Street Dublin

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Danish lifestyle retailer Søstrene Grene celebrated the opening of its biggest store outside of its home country Denmark at 69/70 South Great Georges Street (the former Waltons Music shop) with a special preview event onWednesday 1st August 2018. As well as being the first store in Dublin’s city centre, this is the sixth store to open in the Republic of Ireland. The 370 square metres space, whichhouses Søstrene Grene’s extensive range of home interiors, small furniture, kitchen supplies, craft and DIY articles, party decorations, and much more opens to the public on Friday 3rd August.

The selection of affordable products is ever changing with new items coming in store weekly, making every visit a chance to find something new. The stores themselves are also unlike most others with dark walls, labyrinth-like aisles, classical music and pleasant, subdued lighting. They are designed to be a peaceful and relaxing space.

Sostrene Grene in South Great Georges Street,Dublin

Søstrene Grene translated means “the Grene Sisters”. The characters, who are two sisters Anna and Clara, serve as the hosts and their presence is reflected across all aspects of the brand. Little bright moments of joy in the everyday life and lots of unique Scandinavian design for the home – this is what retail brand Søstrene Grene wishes to bring its customers all across Europe.

Søstrene Grene has been expanding steadily across Europe and Japan over the past number of years and now has 200 stores across 16 countries. It currently has five other stores in the Republic of Ireland – Dún Laoghaire, Blanchardstown, Athlone, Cork and Limerick.

Niall and Heather Lawlor introduced the Søstrene Grenebrand to Ireland with the opening of the first store on George’s Street, Dun Laoghaire in December 2015. Commenting on the opening of this flagship store Niall and Heather said;

“The expansion of the Søstrene Grene brand in Ireland continues with this large centrally located Dublin city store. We were searching for a large location to showcase our growing furniture category and ever expanding selection of new items that arrive in our stores weekly. South Great Georges Street gives us that space to delight and surprise our customers.”