Survey Reveals the “Irish Mammy” Ranks as #1 Source for Skincare Advice

While expert advice on skincare has never been so accessible, it turns out that when it comes to sourcing information on how best to maintain skin health mum’s word is best.

In a survey to mark the launch of the 2018 Skin Health Month campaign, commissioned by La Roche-Posay 1 in 4 (27%) of those surveyed opting to take heed to their mammy’s advice.

Friends and work colleagues, along with dermo-advisors in pharmacies ranked joint-second with (15%) opting to consult one or the other for skincare tips.

Remarkably, the growing influence of online bloggers and social influencers shone through with (13%) ranking this as their go-to source for information, which surpassed the (11%) who would rank their doctor as their first port-of call for advice on their skin concerns.


The main emphasis of the study however was on sensitive skin, and the research shows the majority of people in Ireland (85%) have suffered from a sensitive skin condition, such as dry skin (55%), acne (23%), eczema (15%) and psoriasis (12%).

When asked about their approach to caring for sensitive skin, 1 in 10 (9%) admitted to struggling to find the right skincare solution that works for them, with almost 1 in 5 (16%) believing that sensitive skin is something they have to live with. Despite the rate of skin sensitivity in Ireland, 1 in 5 (20%) admitted to not having a skincare routine at all.

Not surprisingly, the face ranked highest (88%) as an area of the body that people in Ireland are most conscious of, in terms of skin health.

Research shows the majority of people in Ireland (85%) have suffered from a sensitive skin condition.

However, surprisingly, hands ranked second with 4 in 5 (80%) admitting that the quality of the skin on their hands to be most important to them, which was considerably higher than arms (44%), leg/feet (37%), décolletage (28%) and back (14%).

Despite the prevalence of sensitive skin issues amongst those surveyed, when it came to the time spent on skincare, in the context of a grooming routine, 1 in 3 (31%) claim they spend less than two minutes on their daily skincare routine, whilst 1 in 5 (21%) of those surveyed claimed to spend 10 minutes or more on their make-up routine.

Now in its second year, the ‘Skin Health Month’ initiative aims to empower those living with sensitive skin through awareness and encouraging them to seek treatment, and will take place in pharmacies nationwide from 1st – 31st March.

During the campaign consumers are invited to avail of free, in-store skin consultations with trained dermo-advisers who will be on-hand to advise on how best to treat and manage individual skin-types or sensitive skin concerns.

You can find more information HERE.