Unleash Your Badass Blonde With Aussie’s New Blonde Hydration Range

Are you blonde – beach, bleach or baby – but feeling more basic? Sassing that silver, but brass is kickin’ your ass? Aiming for bouncy but just getting baked? Keeping your blonde hair beautiful isn’t a breeze – the struggle is real.

For blondes, fighting frazzle and beating the brass a daily battle. Your blonde can look blah if you don’t give it a boost. Drying purple shampoos can leave hair looking like a nightmare. But at Aussie we’ve got you – with the launch of a new super-hydrating range to Unleash Your Badass Blonde.

Aussie’s NEW Blonde Hydration is the easy way to put the sunshine back into your ’do. This powerful collection tones, with a rich kick-brass pinging purple pigment, and moisturises thanks to antioxidant-rich Wild Plum and high-drating Hemp Seed extracts – natural ingredients straight outta the Australian bush.

The beauty world is hot for hemp right now. Aussie’s Hemp Seed is packed with essential oils, fatty acids, vitamin E, antioxidants, omega 6 and omega 3 that are easily absorbed into hair and provide next-level high-dration.


Miranda Collins –  Brand Manager at Aussie says: 

“It was a no-brainer for us to include an infusion of Australian Hemp Seed extract in our Aussie Blonde Hydration range. With the addition of the Wild Plum superfruit and a hit of purple pigment in the shampoo, we knew we had the formula to take Aussie blondes to another level.”

Infused with two of nature’s best therapists, Aussie Blonde Hydration range brings together nourishing Australian Hemp Seed and antioxidant powerhouse Wild Plum extracts to ensure your blonde is never blah.

Aussie Blonde Hydration Purple Shampoo [€7.99]

For bleached, blonde and silver hair that needs to be leveled up, this kick-brass shampoo neutralises brassy, yellow tones with a powerful purple pigment, and nourishes fried hair with Australian Hemp Seed and Wild Plum extracts, to leave hair boosted, hydrated and bright. Say buh-bye to bad blonde.

Aussie Blonde Hydration Conditioner [€7.99]

Take blonde from the brittle brink to bangin’ bling with this miraculous conditioner that provides a much-needed boost of hydration and shine thanks to Australian Hemp Seed and Wild Plum extracts. Feel fine, not flat!

Aussie 3 Minute Miracle Blonde Treatment [€7.99]

Go from bleached-out to blissed-out in just 3 minutes with Aussie 3 Minute Miracle Blonde Treatment. This super conditioner is packed with high-drating natural Australian Hemp Seed extract, special botanicals and an extra kick of wicked Wild Plum to give you the deepest condition of your life.

Aussie Blonde Hair Hemp-athy Conditioner Spray [€7.99]*

For dry, dull and damaged hair that’s lost its bling, Aussie Blonde Hair Hemp-athy Conditioner Spray is a miracle worker. Give your hair some love with this lightweight high-drating spray. Packed with Australian Hemp Seed extract, the no-rinse formula gives the ultimate glow-up.

Aussie Blonde Hydration Light Weight Oil [€10.99]*

You deserve better for your blonde! Infused with Australian Hemp Seed extract that blesses your hair with bounce and shine, Blonde Hydration Lightweight Oil will leave wet, damp or dry hair nourished and high-drated so you can focus on bossing life.

The full Aussie Blonde Hydration range is available in store and online at Superdrug. The Aussie Blonde Hydration hero products are also available in Dunnes Stores and Boots stores nationwide