We hate to break it to you, but if you live in a city, you probably suffer from ‘urban hair.’ You may not have heard the term before but you might be familiar with the symptoms.
Everyday our hair and scalp is exposed to environmental aggressors. Air-born pollution, coupled with dirt, city grime and water impurities coat shafts and clog the scalp resulting in coarse and brittle, weak and lifeless hair that appears dirty, like its struggling for oxygen. Oh and your scalp might feel itchy too.
But fear not, there’s a new hair care range out that designed to combat impact of urban life on our hair.
Introducing the Kérastase Spécifique Scalp Purification System.
In keeping with the Kérastase philosophy, beautiful hair begins with a healthy scalp. The Kérastase in-salon purification service allies the best anti-pollution cleansing with a new scalp science based on corrective-scalpceuticals molecules and a protective AOX Complex.
In three essential steps, Kérastase reverses the effects of ‘urban hair’ – just what the doctor ordered.
The collection comprises of a range of prescriptive prodcuts that target specific hair concerns.
Shampoos in the range include the Bain Divalent balancing shampoo for oily roots and dry ends, Bain Prévention normalising frequent use shampoo for normal hair and hair at risk of thinning, and Bain Anti-Pelliculaire anti-dandruff solution shampoo. All priced at €21.60.
Scalp soothers Bain Riche Dermo-Calm and Bain Vital Dermo-Calm, for either sensitive scalps and dry or combination hair, are especially designed to alleviate scalp discomforts: burning, redness, itching and tingling.
Spécifique Dermo-Calm sensitive scalp treatments are also priced at €21.60.
Kérastase Spécifique range is available from www.kerastase.co.uk and selected premium professional salons