Social Diary: IDI Launches ‘Why Design’ Platform in Dublin City

Why Design
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Why Design
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The Institute of Designers Ireland launched the online platform ‘Why Design’ on Thursday 8th March at the Greenway Building in Stephens Green, Dublin.

Hosted by the Institute of Designers Ireland (IDI), the initiative highlighted the gender imbalance in the Irish creative sector.

Claire Dowling and Danielle Townsend at the IDI Why Design launch at the Greenway Building in Stephens Green,Dublin
Pictures Brian McEvoy
No repro fee

Emmy award-winning designer, Chris Do, flew in to speak on the night alongside Oscar-winning designer Annie Akins. Illustrator and Comedian Aoife Dooley of ‘Your one Nikita’ MC’d the event.

On the night, guests enjoyed delicious cocktails and nibbles from Absolut Vodka and JustEat. Andrea Horan, Niamh O’ Donoghue and artist Maser were just some of the guests in attendance.

Kim MacKenzie-Doyle and Sara Urasini at the IDI Why Design launch at the Greenway Building in Stephens Green,Dublin
Pictures Brian McEvoy
No repro fee

WhyDesign.ie is a platform aimed at second level female students, their parents, teachers and guidance counsellors. A large element of the project will communicate what Design actually is.

Chupi Sweetman, Emma Manley, Lesley Tully and Roisin Lafferty are some of the practicing female designers showcased.

Niamh O Connor and Gillian Horan at the IDI Why Design launch at the Greenway Building in Stephens Green,Dublin
Pictures Brian McEvoy
No repro fee

Speaking about the platform, Kim Mackenzie-Doyle, President of IDI, said: “The platform will provide a national overview of creative courses and colleges all in one site. Why Design will reflect the 25:75 imbalance in our industry and will, in time, showcase male designers in overtly female heavy design disciplines. Balance works both ways.”

Check out the gallery above for photos from the event.

Photographs are courtesy of Brian McEvoy